CAPITAL ONE x TAYLOR SWIFT: THE ERAS TOUR

Inspired by the popular Capital One Venture X® commercial, we invited fans into the Capital One Elevator; a green screen GIF experience that puts them in the center of multiple 'Taylors' donned in her various era outfits. As fans smiled for the camera, upon exit they received a dynamic video that recreates the commercial with them as the star.

In addition, playing into the beloved Taylor Swift signature of hiding Easter Eggs in her music, Capital One did the same with a series of photo ops hidden throughout the concourses. Fans that visited the Taylor's Eras Elevator were encouraged to find, snap and share the photo ops for a higher chance at winning seat upgrades.