DELTA END OF SUMMER CELEBRATION

With increased travel demand, tighter timelines, and crowded concourses, the summer months are a busy time for airlines and their crew. This year, Delta Air Lines wanted a unique celebration with wellness at the core for every employee! This meant devising a system capable of touching each of Delta’s 90,000 employees, across dozens of hub locations, all within the span of a few short weeks. With this being a large task, The Delta Care-A-Van was born.

The Care-A-Van is Delta’s first ever mobile tour; a fleet of relaxation vehicles designed to provide employees reprieve from their busy schedule, fill their bellies, and recognize their extraordinary effort during the summer months. Each tour stop was complete with event décor, activities, massage therapists, food and beverages, and prizes to provide a festival-like atmosphere of fun and relaxation for the entire Delta team. In total we hosted 45 activations in 24 business days at 14 different airport locations.

The activations were held simultaneously in many locations and it required cohesive visual language to rally around. Not only did we have a custom wrapped Care-A-Van, I designed various pieces of collateral like table tents, banners, posters, custom Ice-Pops, and instruction manuals to help stations throw the same bash hundreds of miles apart.