MERCEDES-BENZ x AVATAR: THE WAY OF WATER

To celebrate the strategic partnership between Mercedes-Benz and Avatar: The Way of Water, and solidify our brand message - Every action counts. Join our journey to a fully electric future - Mercedes-Benz turned attention to our planet to showcase Earth is Our Pandora.

The campaign “Earth is Our Pandora” began by inviting passersby to sit back, relax and view our Pandora, Earth, through a Mercedes-Benz x Avatar: The Way of Water co-branded theatre frames. QR code enabled theatre seats were scanned to unlock a program in partnership with Fandago to gain acess to the film when it's in theaters December 16th.

At the global premiere, guests were immersed in Avatar world, weaving through foliage and water features on ‘The Blue Carpet,’ before they experienced the Mercedes-Benz concept Vision AVTR for the very first time.