MERCEDES-BENZ COFFEE TABLE BOOK

To celebrate the rebrand of the AMG Experience and their three new pillars; On Road, On Track, and On Ice, I designed the concept for a hard cover coffee table book with engaging content and luxurious photography that highlights the new AMG Experience while being on display.

After dissecting AMG’s new brand guidelines, I designed this exhilarating Art piece with a sleek, sporty yet elegant look and Feel while maintaining the energetic and bold essence of the AMG Experience.